Meet the Cemfree Team

Adam Gittins


After completing post-graduate research studies in Materials Science at the University of Birmingham, Adam accepted a position in Australia working for one of the largest building materials companies in the world.

He spent five years in Australia and held positions in both operational and commercial capacities before transferring back to the UK as Major Projects Manager for a leading ready-mix concrete supplier. Most recently, Adam held the position of Regional Operations Manager before joining DB Group as Cemfree General Manager in early 2019.


Aaron Lucid

Business Development & Specification Manager

Aaron worked on a number of formwork-based construction projects across the UK after completing his Legal Masters degree in International Business at De Montfort University.  He then travelled to Central America to work on the construction of an eco-toilets project and then led a team in Nepal on a sustainable development project.

Aaron has worked for a leading construction materials supplier in various project-based roles before joining DB Group as Cemfree Business Development Manager.


Katie Wills

Business Development Manager

Katie has over 11 year’s experience within the construction industry having worked for both a Masonry sub-contractor and Manufacturer of a Premium steel product. In these roles Katie worked across a vast range of construction projects, working with Tier 1’s, Frame Contractors, Architects and Engineers, playing a significant role in creating and sustaining new and existing relationships with key clients, working with relevant disciplines in breaking specifications, and having an in-depth understanding of the clients and contractor’s desires. During this time, she also gained her BA (Hons) in Leadership & Professional Development.  

Katie now uses this wealth of knowledge and experience in her role at Cemfree as Business Development Manager, predominantly focusing on Cemfree mortar and blocks, including Project Management, establishing route to market and premium product sales. Since Joining the Group in 2021, she has also gained her Tech ICT qualification.

Take a look to see how Cemfree works

Tel: +44 (0)1954 780687 | Email:

DB Group, Wellington Way, Bourn Airfield, Cambridge. CB23 2TQ

Tel: +44 (0)1954 780687

DB Group, Wellington Way, Bourn Airfield, Cambridge. CB23 2TQ

Launching PUDLO CWP 2.5

After extensive testing, we’ve cut the weight of our award-winning waterproof admixture PUDLO CWP from 8kg to 2.5kg.

  • Same high-quality performance
  • Cut manual handling risks with a weight reduction of nearly 70%
  • Save money and fuel transporting a compact, concentrated product
  • Less material and less waste boost your sustainability credentials